The pages can contain useful information, perhaps leisure and travel information, world economy, post-retirement lifestyle, and future senarios of the welfare state. This is designed to entice the reader into the site (Unlike other advertising media, Internet content cannot be forced on the viewer). Links to anecdotes and products may be sprinkled in here.
The user is guided to select various reasonable parameters for inflation, investment return, retirement date, health costs, lifespan and salary. He should be permitted to match the depth of the session to his level of interest. The information must be confidential (encrypted with a password of his choosing). A premium indication can be given, together with computed optimum contributions depending on current tax laws. Any notes or supplementary information should be available with a single click. In later sessions he should be able to add or delete information (avoiding tedious repetition of facts already entered in previous sessions). The aim is to allow him to explore his options and tailor the policy to his needs or means.
When the user is satisfied with the returns and costs, he may click a button to obtain a quotation. It is at this point that it would be appropriate to capture name and address. A printable representation of the quote can be made available for the user, or he can request that one be posted to him.
Existing policy holders can securely identify themselves and then generate statements and reports of the current investment performance and balances. They may experiment with revised estimations of inflation, returns, tax laws, and salary etc and perhaps adjust contributions to match the new situation.
Yes. The technology for cost effective interactive secure content became available in 1996. Cycom has been testing the technology. It does work. Browsers incorporating the needed features will be widespread by 3rd quarter 1997.
Cycom has secure rich client technology demonstrated at Club Cycom.
The browsing public may not visit the site. They may not trust confidentiality arrangements. They may not use the service. The sales volume might not then justify the development costs (perhaps £200K). The service may cause other investment companies to follow with similar schemes and your product may not bear direct comparison (you have a poor value product!).
Over the next 5-10 years, Internet insurance shopping may become the norm. The company using this means will have fewer overheads than non-users and will gradually increase market share. It may be more difficult/expensive to catch up if you wait. Witness the success of early adopters of direct telesales.